👤 Lead Community Manager: Shelby Schweitzer 👤 Social Media Manager: Dexter Fansher**
In 2026, the focus shifts from building awareness to converting it. With 600K+ pre-registrations secured and REVENGE pre-alpha launching Q2, marketing moves through three phases: pre-launch GTM, creator-led acquisition at scale, and post-launch growth loops. Across X, TikTok, YouTube, and Twitch, streamers don't promote the game. They run it, with their audiences as active participants. Every session is a content asset and a proof point. The goal in 2026 is simple: prove the model in public, one stream at a time.
DATA: breakdown as of 1/04/2026
Total = 603 257
[https://docs.google.com/spreadsheets/d/17VEnE0_e_luKfHnugMbEQJU3mdcWNXkUudLiaFkO7jg/edit?usp=sharing](https://docs.google.com/spreadsheets/d/17VEnE0_e_luKfHnugMbEQJU3mdcWNXkUudLiaFkO7jg/preview?usp=sharing)
[https://docs.google.com/document/d/1uQoHFuCuCS8RrXz1fgbDKG5b3_zn4IhKrVSTv52hmBo/edit?usp=sharing](https://docs.google.com/document/d/1uQoHFuCuCS8RrXz1fgbDKG5b3_zn4IhKrVSTv52hmBo/edit?usp=sharing)